recent report by the Office of Advocacy of
the U.S. Small Business Administration (SBA)
shows that over 99 percent of the country's
employers are small businesses. If you are
the owner of a small business, do you find
yourself working IN your business or ON your
business? If you are working in your business,
read on to learn how having the right systems
in place could help you make the transition
to working on your business.
IN Your Business Versus ON Your Business.
Working in your business simply means that
you are involved in the making of routine,
daily decisions. After all, who else is going
to make them? The word vacation is probably
not even a word in your vocabulary because
your business would suffer too greatly in
on your business is another way to say building
your business. To think about it another way,
consider the president of a large, multi-million
dollar corporation. He or she has probably
never thought once about making their own
coffee, answering the phone in the reception
area or processing the outgoing mail. There
are, of course, people in place to handle
these activities, but more importantly, there
are processes established to make sure each
activity is done the same way each and every
time, no matter who does the job. This way,
the more mundane facets of the business continue
to deliver consistent results without the
input of the president and his or her efforts
can be concentrated on building the business.
Systems. Systems. So, you are tired of
the daily grind and ready to try something
Think about systems. No, we are not referring
to your computer systems. Systems, in this
instance, are synonymous with your business
processes. Implementing systems is essential.
Instead of depending on random acts – or worse
yet luck – to make things happen, systems
build a framework that turns random acts into
highly defined actions. The documentation
of step-by-step instructions allows you, the
business owner, to leave the business without
the worry that your employees can’t mind the
company wheel. With good systems in place,
your business should become almost like a
turnkey operation so that you can spend your
time and energy working on the business itself.
get started with the process, act as if you're
going to replicate your business multiple
times, having each location perform in the
exact same way, regardless of the composition
of the staff at each particular location.
Your charge is to build a prototype for each
functional area that will produce consistent,
predictable results. If this task sounds daunting,
there is help!
E-Myth Academy. Michael Gerber, best
selling author and founder of The E-Myth Academy,
has dedicated the majority of his career to
the E-Myth or the myth of the entrepreneur.
The myth is that people who run businesses
know how to do the work of an entrepreneur.
In reality, understanding the technical aspect
of a business is completely different from
understanding how to build the business itself.
E-Myth Mastery Program is a business development
system that produces two life-changing results.
It produces businesses that work and business
owners who are free to live the lives they
want. The program focuses on seven areas or
what Mr. Gerber calls the seven centers of
management attention. These include leadership,
marketing, money, management, client fulfillment,
lead conversion and lead generation. The program
also provides information on the business
development process for those who need direction
after implementing systems in each area of
Gerber often uses an overly simplistic and
amusing analogy about making coffee to demonstrate
how a system can be implemented in a given
business. In a nutshell, his coffee making
action plan details each critical step required
to make coffee as well as accountability and
due dates/times. He even covers standards
to be adhered to at all times, including ways
to differentiate the regular from the decaf
and cleanliness issues. If a good cup of coffee
is important to you, this process leaves no
room for error!
about this famous quote by Benjamin Franklin,
“The definition of insanity is doing the
same thing over and over and expecting different
results.” If working in your business
is driving you to the brink of insanity, consider
breaking free from those binding business
chains through systems implementation. Let
your business work for you – not because of
you. Besides that, your travel agent is waiting
to book that long overdue vacation.
us a call today. We’ll use our knowledge of
performance management to unleash the processes
and systems that are sure to unlock your business
shackles. We’ve helped successful entrepreneurs
increase cash flow, improve productivity and
enhance their business lives in as little
as two months. We can do the same for you!