Case Study - The SWOT Team

SWOT stands for Strengths, Weaknesses, Opportunities, and (oh dear!) Threats.

To develop this analysis we worked together with the Medi-Bill owners, acting as facilitators and asking questions along the way.

Strengths

• Raving Fans - good reputation
• Profitable
• Business Longevity
• Efficient Internal Systems
• Capacity for growth
• Loyal team
• Key personnel prime for management
• Client Retention is good

Weaknesses

• Lack of Marketing and Sales
• Need for better performance and financial reporting systems
• Lacking Performance Standards and documented procedures
• Owner dependent
• No training or cross-training
• No management succession plan

Opportunities

• Outsourcing trend in profession
• Aging population - more medical services will be required
• Available market share
• Non-Medical market expansion

Threats

• Consolidation of Medical Groups
• Competition
• Government regulation
• Managed Care

Given all the information we had gathered so far, the next step was to create an Action Plan for Medi-Bill.

So far, the process had taken about 10 hours.

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