About CFO Plus
CFO Plus, LLC was formed by merging the consulting practice of Theodore
Hofmann and the professional services firm of
Mentor Business Applications in the 2nd quarter of 2001. In 1997, Mentor Business
Applications was formed by John Morre and Linda Panichelli to
performance measurement services for closely held businesses.
CFO Plus was formed to provide the services of a Chief Financial Officer (CFO) on an "as
needed" basis to young emerging businesses. Both companies shared the vision that each set of services
holds equal importance for the small and emerging business owner/entrepreneur alike.
LLC has a broader focus in the services it offers. It delivers a full
spectrum of CFO services to business clients, and focuses on helping its
clients grow and prosper through its CFO As You Grow program of
strategic performance measurements.
With offices in Northern
California (Marin County), CFO Plus is well-positioned to serve businesses in San Francisco and the North Bay area.
The CFO Plus Team
Theodore Hofmann (Principal) provides CFO Plus with 35+
years of experience covering a wide range of business, financial and entrepreneurial accomplishments.
Prior to forming CFO Plus in 1999, he spent the past four years as a cofounder of M3 Group, Inc., a consulting firm servicing
emerging companies involved in software development, new media, advertising, eCommerce, and the Internet.
The firm focused on the small to medium-sized businesses (from start-ups to public entities) providing
services in the areas of business, financial and strategic planning, accounting, project and risk management.
Prior to forming M3 Group, Mr. Hofmann served in three key financial roles as the Director of Financial &
Strategic Planning, Corporate Controller and Treasurer with Mindscape, Inc., a multi-national publicly
traded consumer software publisher. He joined Mindscape in 1988 as a result of the acquisition of DataSoft,
a computer entertainment software company that Mr. Hofmann acquired in 1985 from the Gillette Company. He
joined DataSoft in 1983 as its CFO. Mr. Hofmann's previous experience includes building a successful
financial management practice servicing high income individuals in the entertainment industry, serving
as VP of Finance and Administration for an energy service business and as a senior accountant with
Deloitte & Touche during which time he earned his California CPA Certificate. He received his Bachelors
degree in Business Administration from the University of Cincinnati. Mr. Hofmann also holds an active real estate broker’s license in the States of California and Hawaii.
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